Case 1 : Chicken Farm Business


Compared to other animal proteins, broiler chickens are the cheapest meat in Indonesia. Poultry business is therefore quite promising in a country with nearly 280 million people. The country’s chicken consumption per capita has steadily grown over the past 14 years according to the 2021 Statistics Indonesia (BPS) data. Broiler chickens are easy to raise and ready to harvest within approximately 45 days. However, like any other business endeavors, monopoly in chicken farming industry occurs as big business owners craftily control the entire network from manufacturing chicken feed, medicine, supply of breeds, to marketing the live chickens to suppliers and food companies that regularly purchase fresh chicken meat. Here’s the story of Petruk and his unfair business dealings with Gareng, Bagong, and Togog – all are punokawans or clown servants of the hero in Javanese shadow puppet.